The tobacco industry has long wage’s an great campaign to entice older people to
take up or continue smoking. One researcher mentioned the evidence from some of
the millions of industry documents, so the researchers have uncovered. The
researcher provided some examples: advertisements aimed at creating a feeling
of nostalgia among older people, promoting smoking as an option rather than an
addiction, targeting campaigns to demographically older areas and
direct-mailing coupons to older smokers in the week pension checks while
mailing.
And the ways of industry has attempted to deter older
smokers from quitting, including introducing misleading “low-tar” or “light”
brands, and the promotion of alternative tobacco products (such as e-cigarettes
or smokeless tobacco) as smoking-cessation aids. The researches have confirms
the effectiveness of some of these campaigns and the difficulty anti-smoking
public health messages have in reaching older smokers.
At the same time, older smokers are less likely to be
treated for their addiction, due in part to stigmatization and mis-perceptions
among the public and health care providers. Common rationalizations use’s by
clinicians (and smokers themselves) includes the idea that it’s “too late” to
help older smokers quit or that smoking is the “last pleasure” left to them. Researchers
are recommending for developing public health messages focusing on older
smokers, and educating providers and the public about the benefits of quitting.
They are noticed that the US Public Health Service’s guidelines for treating
smokers and outlines current evidence-based treatments, including tailored
interventions combining behavioral modifications with pharmacological cessation
aids, telephone counseling and proactive coaching.
Smoking should be treated as a long-standing disease, where
relapse is to be expected: Addiction is the disease and smoking is the symptom.”
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