Thursday 31 January 2019

Gerontology: How the Researcher's are Trying to Prevent the Older People from Smoking


The tobacco industry has long wage’s an great campaign to entice older people to take up or continue smoking. One researcher mentioned the evidence from some of the millions of industry documents, so the researchers have uncovered. The researcher provided some examples: advertisements aimed at creating a feeling of nostalgia among older people, promoting smoking as an option rather than an addiction, targeting campaigns to demographically older areas and direct-mailing coupons to older smokers in the week pension checks while mailing.

And the ways of industry has attempted to deter older smokers from quitting, including introducing misleading “low-tar” or “light” brands, and the promotion of alternative tobacco products (such as e-cigarettes or smokeless tobacco) as smoking-cessation aids. The researches have confirms the effectiveness of some of these campaigns and the difficulty anti-smoking public health messages have in reaching older smokers.



At the same time, older smokers are less likely to be treated for their addiction, due in part to stigmatization and mis-perceptions among the public and health care providers. Common rationalizations use’s by clinicians (and smokers themselves) includes the idea that it’s “too late” to help older smokers quit or that smoking is the “last pleasure” left to them. Researchers are recommending for developing public health messages focusing on older smokers, and educating providers and the public about the benefits of quitting. They are noticed that the US Public Health Service’s guidelines for treating smokers and outlines current evidence-based treatments, including tailored interventions combining behavioral modifications with pharmacological cessation aids, telephone counseling and proactive coaching.

Smoking should be treated as a long-standing disease, where relapse is to be expected: Addiction is the disease and smoking is the symptom.”

For more details visit: https://healthcare.nursingmeetings.com/

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